What is the ideal world,
not an easy question and I am sure that I cannot give an answer that
makes everyone happy, but from my perspective, when I look at SW
development, the ideal world is when you have a self organizing
teams, teams who have a great understanding of what the customer want
them to implement, which is not easy either…

The challenge we often
face – as I see it is this:

1: How does the team
understand what the customer want?

2: How do we get self
organizing teams?

1. Understand the customer

Let’s start with having a
team who understand the customer and what they want, I recently read
the biography of Steven Jobs by Walter Isaacson (fantastic book btw),
and it is pretty clear that the customer does not know what they
want, especially not if it is something really new.

Most teams that I have
worked with, have an interaction designer in the team to help them,
that does however not secure that the team create solutions that the
customer want, even if the interaction designer know what the
customer want, the team will most likely not interpret the design in
a way that is completely in line with how the customer want it –
and this is where Scrum works really well (and most other Agile
disciplines), we deliver often and we are very flexible, so we can
test our software with the customers frequently – and make sure
that you have the entire team with you when you let the customer (or
someone who represent the customer, i.e. in the mobile industry, it
close to impossible to reach all customers), the benefit from having
the team in the customer test (and not only the interaction designer,
which I sometimes see) is that the team interpret the design and in
most teams they also add stories to the backlog, so it is super
important that they have a good understanding of how the customer

There are a lot more the
team can do to be better at understanding the customer, it is all
about interaction with the customer, the simple test that I talk
about above is mostly a UX test to secure that we remove the worst
usability issues, however this does not give the understanding of how
the user think and use the software, it is often isolated to a
limited test, another way to improve the teams understanding of the
customer is to let the customer play around with your software and
software from competitors while the team observe, we are planing a
trip to the local café to get ideas and increase our understanding,
we will buy coffee to those who are willing to let us observe how
they use the software … 😉

2. Self organizing teams

How do you create self
organizing teams – well it is contradictory to build self
organizing teams…

But what you can do is to
create the framework and help the team to succeed… My experience
with self organizing teams is that they are fantastic at
collaboration, they are empowered, all decisions must be owned by the
team, they care about each other and trust each other, the team is
static, though it does work if one is leaving for parent leave (or
similar) and return, but it does not work if you split the team and
build other teams with the members from the first team.

One of the things that I
have learned about successful teams is that they like each other or
at least respect each other very much, so I personally always talk
with all potential members of a team before creating the team, it is
my experience that you cannot have 2 or more in the group who are not
trusting or respecting each other, they might be able to work
together, but you will never get a self organizing team, you will at
most get a highly skilled group, which most managers are happy to
get, but it is most likely never going to be a high performing self
organizing team.

One thing that has proven
very successful in helping teams to become great teams is
appreciations – giving appreciations to each other continuously is
very important in building great relations, it is important that you
don’t save the appreciations to a retrospective or temperature
reading (feedback sessions).

Another very important
characteristic with a great team is their ability to listen to each
other, they must be able to listen both to professional and personal
issues and not judge, allow others to make mistakes is important, I
have been working with many teams and I have never seen a great team
who did not get involved somehow outside work, it does not mean that
they have to meet and socialize, but that they can talk about part of
their life is important in building the relationship that is so

Can great self organizing
teams build and maintain without external influence? Yes, I believe
that they can, I think that most of us have seen it happen outside
work, i.e. in groups of friends, specially if people are free to make
the groups and have a common goal – but at work, this can become
slightly tricky and I believe that management can help a lot to
create the framework and to coach the team and they can also destroy
the team if they don’t pay attention, when focus is to maximize the
short term profit, rather than building long lasting teams…